Introduc?tion

In the bustling marketplace of social media, where countless brands vie for attention, simply existing isn't enough. To truly captivate your audience and build lasting connections, you need to inject your brand with a vibrant personality that shines through every post, story, and interaction.

This latest blog from Dust Value, we provide examples of well-known brands who created winning brand personalities and made them unforgettable. Wish that your brand too became one? Read on!

Discovering Your Brand's Inner Character

Before we jump into the use cases, let?s understand a bit more about brand character.

Think of your brand as a person. What are their quirks, and their passions? Is there any trait that distinguishes the brand ? like for example a sense of humour. These characteristics form the foundation of your brand personality ? the unique identity that sets the company apart from the competition and resonates with your target audience. Here are some more key questions to consider for the same:

If your brand were a person, who would they be?

They might be the witty friend, a reliable advisor, or an adventurous explorer?

What are your brand's core values?

This includes what the company stands for, and its mission, vision, and beliefs.

What kind of language do you use to communicate?

Is the brand formal and professional, or can it express a playful and casual appeal.

Brand Identity Prism by Jean Noel Kapferer (1966)